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Author ········· Edgar Allan Poe
Medium ········· Print
Published ······ July 1845
Language ······· English
Medium ········· Print
Published ······ July 1845
Language ······· English
Bonfire
Brief
Advertise one of Western Australia’s leading SEO service providers, capturing its punchy spirit whilst positioning it as a peer amongst its rivals.
Solution
Bonfire has consistently excelled at prodivding SEO services for some of Australia’s leading brands. The goal was to make Bonefire’s voice clear, confident and direct without losing their playful spirit, and instead leveraging this tone of voice to help them standout in their market.
Where possible, I played off the media plan and wrote copy that connected directly to where the ad would be placed in Perth.
This was my first published job at my first agency. I drove for over an hour to photograph myself next to my first billboard (unfortunately I think my mother might have scrapbooked the only known copy).
Role. . . . Copywriter
Agency. . . . Meerkats
Field. . . . OOH, print, online
Published. . . . August 2016
Advertise one of Western Australia’s leading SEO service providers, capturing its punchy spirit whilst positioning it as a peer amongst its rivals.
Solution
Bonfire has consistently excelled at prodivding SEO services for some of Australia’s leading brands. The goal was to make Bonefire’s voice clear, confident and direct without losing their playful spirit, and instead leveraging this tone of voice to help them standout in their market.
Where possible, I played off the media plan and wrote copy that connected directly to where the ad would be placed in Perth.
This was my first published job at my first agency. I drove for over an hour to photograph myself next to my first billboard (unfortunately I think my mother might have scrapbooked the only known copy).
Role. . . . Copywriter
Agency. . . . Meerkats
Field. . . . OOH, print, online
Published. . . . August 2016
