Author ········· Edgar Allan Poe
Medium ········· Print
Published ······ July 1845
Language ······· English
Kids are Loose  
We needed to remind parents to keep watch around water to prevent their kids from drowning.

I read somewhere that having a kid is like looking after a tiny drunk for 18 years - between crying and trying to climb everything they're constantly trying to evade your voice of reason and get back to the party.

This was one of the core thoughts that inspired our latest RLSWA campaign, Kids Can't Help Themselves. A colourful campaign that celebrates kids and empowers parents to keep watch around the water.

Role. . . . Creative
Agency. . . . 303 MullenLowe
Field. . . . online, TVC, OOH
Published. . . . October 2020

2017 — Frogtown, Los Angeles