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Author ········· Edgar Allan Poe
Medium ········· Print
Published ······ July 1845
Language ······· English
Kids are Loose  
Brief
We needed to educate parents on how to prevent their children from drowning during infancy. 

Solution
The reality is that it only takes three inches of water for a child to drown, but rather than shock tactics or fearmongering we decided to empower parents by pointing out that kids can’t help being kids, especially around water.

The thing that we love most about them, is also the reason they’re in danger, which is why you need to keep watch (and it’s hard not to when they’re being so damn cute). 




Role. . . . Creative
Agency. . . . 303 MullenLowe
Field. . . . online, TVC, OOH
Published. . . . October 2020





























Thank you








2017 — Frogtown, Los Angeles