Kit Kat Extra Cocoa & Milk
Brief
Create a TV spot that clearly communicates that the new Kit Kat now comes with extra cocoa and milk.
Solution
What came first, the cocoa or the milk?
Working with two comedians and leveraging the dualities of the unique selling point, we made sure the message was communicated in an effective way that kept Kit Kat’s playful humour at the centre.
Role. . . . Copywriter
Agency. . . . J. Walter Thompson, London.
Field. . . . TV. Cinema.
Published. . . . December 2017.
Create a TV spot that clearly communicates that the new Kit Kat now comes with extra cocoa and milk.
Solution
What came first, the cocoa or the milk?
Working with two comedians and leveraging the dualities of the unique selling point, we made sure the message was communicated in an effective way that kept Kit Kat’s playful humour at the centre.
Role. . . . Copywriter
Agency. . . . J. Walter Thompson, London.
Field. . . . TV. Cinema.
Published. . . . December 2017.
