Kit Kat & Sky Store
Brief
Advertise Kit Kat’s upcoming promotion with Sky Store that offers interested viewers a chance to win a free movie.
Soution
We felt it was important to maintain Kit Kat’s iconic playful spirit as well as clearly communicating the offer.
To do so we borrowed from the world of cinema, recreating popular genre tropes using our confectionary characters to create six unique and playful idents.
The entire series was shot using puppets and doll house furniture, rather than CGI.
Role. . . . Creative
Agency. . . . J. Walter Thompson, London.
Field. . . . TV, Cinema, Social.
Published. . . . August 2017.
Advertise Kit Kat’s upcoming promotion with Sky Store that offers interested viewers a chance to win a free movie.
Soution
We felt it was important to maintain Kit Kat’s iconic playful spirit as well as clearly communicating the offer.
To do so we borrowed from the world of cinema, recreating popular genre tropes using our confectionary characters to create six unique and playful idents.
The entire series was shot using puppets and doll house furniture, rather than CGI.
Role. . . . Creative
Agency. . . . J. Walter Thompson, London.
Field. . . . TV, Cinema, Social.
Published. . . . August 2017.
