Portraits of Pride
Brief
As one of the world’s leading banks, HSBC wanted to celebrate the queer diversity of its customers during Pride 2018.
Solution
To do this we set out to create a pride campaign that was just more than rainbow logos and glitter. The LGBT+ spectrum consists of so much more than white guys on coke and corporate floats, we wanted to use this opportunity to showcase communities within the LGBT+ community, who often have their stories overlooked at Pride.
Role. . . . Creative
Agency. . . . J. Walter Thompson, London.
Field. . . . TV, Cinema, Social.
Published. . . . 2018
As one of the world’s leading banks, HSBC wanted to celebrate the queer diversity of its customers during Pride 2018.
Solution
To do this we set out to create a pride campaign that was just more than rainbow logos and glitter. The LGBT+ spectrum consists of so much more than white guys on coke and corporate floats, we wanted to use this opportunity to showcase communities within the LGBT+ community, who often have their stories overlooked at Pride.
Role. . . . Creative
Agency. . . . J. Walter Thompson, London.
Field. . . . TV, Cinema, Social.
Published. . . . 2018
