Author ········· Edgar Allan Poe
Medium ········· Print
Published ······ July 1845
Language ······· English

State of Misadventure
During the middle of a global pandemic, St John WA were looking to entice and recruit GPs from the eastern states and New Zealand for their Medical and Urgent Care centres.   

Western Australia’s amazing lifestyle means our GPs treating amazing things.

As the only place in the world truly unaffected by a global pandemic, our GPs dealt with treating jellyfish stings and hikers sprains, not just administering covid tests and prescribing painkillers.

Using traditional tourism advertising layouts and design tropes, we let the breathtaking realities of living in Western Australia speak for themselves.  

Role. . . . Creative
Agency. . . . 303 MullenLowe
Field. . . . Press
Published. . . . Janurary 2021

2017 — Frogtown, Los Angeles