The #blessedpie
Local West Australian pie shop, Jesters, wanted to PR the launch of it’s new Italian-inspired meatball pie. So, as an ode to all things vaugely Italian, we phoned the Vatican to see if we could have one of the pies blessed. 

There are a lot of interesting rules around blessings. But, turns out, it’s not particularly hard to get one if you lie and say that a meatball pie is your 18 year old son.

When we first launched the #blessedpie no one believed us, so we had to stage this weird lowkey corporate photoshoot and then the Royal Commision story dropped and I began to have doubts but the client said ‘run it anyway’ so here we are. 

Also, yes, I ate the #blessedpie.

Role. . . . Creative
Agency. . . . Meerkats

2017 — Frogtown, Los Angeles